Entering the Telecoms Industry in mid-2012, Ross spent 10 years in a Direct-sales capacity before moving into a Channel-role with Evolve IP.  As a staunch advocate for Customer-Centric Solution Selling, ‘Cloud migration’ and ‘Digital Transformation’ have been key themes to Ross’ career so far. Ross holds a firm belief that technology delivered though a channel must be easily consumed, profitable for the Reseller, but ultimately designed to improve the life of the end-user.