3 10:30-11:00 - Strategic Alliances: The Sales Multiplier Effect

Wednesday, March 30, 2022 12:15 - 12:45

Properly executed, Strategic Alliances offer benefits to all parties. The customer gets the best people offering exactly the right solution for their business. We’ll be exploring how smart Strategic Alliance programmes help customers 10x sales. Vendors share the cost of marketing, co-selling and enjoy pull through revenues when their partners lead the initial sale to hot prospects and waste next to nothing on their cold marketing efforts. Users become integral to developing solutions offered by well run strategic alliance programmes.

Marcus Cauchi, Last Laughs