For when you need to know (not just think) where to focus your marketing.

Working with Sharper you get:

• Under the skin and inside the heads of your target audience(s)
• A crisp, uncluttered, and valuable view of your target market(s)
• An unfair, first-mover's advantage over your competition

A lot of B2B Marketers get far too focused on the “doing” of marketing.

They obsess over just getting stuff done (and quickly!) to such an extent that they don’t ever stop to think about whether the doing they are doing is doing anything worthwhile.

The tactical cart very much gets put before the strategic horse with everything quickly heading down a slippery slope of short-termism to cause an inevitably messy pile up at the end.

But before you saddle up your strategic steed (in any sort of horse/cart configuration) you need to ensure it's properly fed with (to torture this metaphor to its fullest extent) the finest ‘research-based hay’ that exists.

See, any marketing activity is only as good as the strategy that underpins it. And any strategy is only as good as the research, intelligence, and insights it's based on.

If poor, unsuitable, and/or out of date intel & insights are used as the foundation of your marketing, then best of luck.

You might possibly get lucky and have things work. Maybe.

Even worse if you’ve got ZERO actual research other than personal opinion - with all its biases and misunderstandings - in the mix then you’re basically operating blindfolded.

In the dark.

Handcuffed.

Barefoot.

In a room full of primed bear traps.

Instead, ensure you’re doing things with a full and complete understanding of your audiences, markets, and opportunities for growth.

Remove the blindfold with the Deeper Intel & Insights Sharper provide.